Who We Are

Sanlai Technology is a cross-border brand operator focused on building independent consumer brands for the European market.

We operate with a long-term perspective. Our role is to develop, manage, and endorse brands that meet European expectations for quality, safety, compliance, and responsible operation. We do not operate as a marketplace or direct retailer. Instead, we support our brands through disciplined brand management, operational expertise, and structured execution.

Each brand within the Sanlai portfolio is built as an independent identity, while benefiting from shared capabilities in product development, supply chain management, compliance, and data-informed decision-making. We believe strong brands are built through consistency, accountability, and focus—by doing fewer things better, over time.

Our work is grounded in a deep understanding of European consumer standards and market environments. From responsible global sourcing to localized brand positioning, we ensure that every product delivered under our brands is dependable in daily use and trusted by consumers.

SNUGPOUNCE, our first European pet care brand, reflects this approach. It is developed to meet EU safety, quality, and sustainability standards and distributed through established European retail channels.

At Sanlai Technology, we combine operational reliability with consumer insight to build brands that last.