Who We Are

Who We Are
Beijing Sanlai Technology Co., Ltd. is a cross-border multi-brand operator with a focus on the European market. We develop and manage independent consumer brands, starting with SnugPounce in pet care. Our globally sourced products are sold through Amazon Germany and other European channels, always meeting EU safety and quality standards.

Our Approach & Vision
Each brand has its own identity, supported by our expertise in e-commerce, supply chain management, and data-driven marketing. By combining technology, logistics reliability, and market insights, we ensure consistent quality and trustworthy consumer experiences. Our vision is to become a leading cross-border brand operator in Europe, delivering products that are not only high-quality and innovative but also sustainable and consumer-focused.

From Global Sourcing to Europe: Reliable, Responsible Quality

• Sourcing – Selecting quality materials and responsible partners as the foundation of trust.
• Quality Control – Applying strict checks to guarantee safety and consistency.
• Logistics – Secure, efficient shipping to ensure timely delivery to European markets.
• Localization – Tailoring branding, marketing, and product positioning to European consumers.
• Consumer Experience – Offering innovative, trusted products while continuously improving through feedback and data.

At Sanlai Technology, we combine operational reliability with consumer insight to build brands that people can trust. Our commitment to quality, sustainability, and innovation ensures every product we deliver meets European standards and consumer expectations.